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ESUS-Technologies GmbH

The Impact of Artificial Intelligence on Casino Operations

Artificial Intelligence (AI) is changing the casino sector by enhancing operational efficiency and upgrading customer interactions. In 2023, a report by Deloitte emphasized that AI solutions are projected to raise revenue in the gaming industry by 15% over the next five annum, as casinos adopt data-driven strategies to attract and keep players. One prominent individual […]

The Evolution of Casino Loyalty Programs

Casino reward programs have experienced substantial changes over the periods, developing from straightforward punch cards to complex digital interfaces. These programs are designed to reward players for their support, providing various incentives such as free play, dining discounts, and special event access. According to a 2023 study by the American Gaming Association, nearly 70% of […]